About Eatlocal
Bringing you fresh, local produce with care
Eatlocal is a Christchurch-based produce delivery service supplying fresh fruit, vegetables, and locally made foods to homes across the South Island of New Zealand.
The business also provides fresh fruit deliveries to workplaces in Christchurch through its Fruit at Work service.
Fresh food, done properly since 2020
Eatlocal began in Southland during the first Covid lockdown, created in response to the challenge of getting fresh food to people when usual shopping options became more difficult.
Six months later, the business was bought by Joanne Webb and Chris White, and has since blossomed into what Eatlocal is today - delivering premium-quality fruit, vegetables, and artisan foods to homes across the South Island, as well as fresh fruit to workplaces in Christchurch.
Everything we supply is carefully selected for its seasonality and freshness, with a strong focus on supporting local producers. We work closely with trusted New Zealand growers and makers, selecting the best of what’s available each week so every order arrives fresh, well looked after, and packed with care.
Our mission
Our mission is simple:
to make it easy for homes and workplaces to enjoy fresh, seasonal food from people who care about how it’s grown, packed, and delivered. No shortcuts. No “that’ll do”. Just good food, handled properly.

The people behind Eatlocal
Joanne Webb - Owner Operator
I’m Joanne – chief produce picker, box packer, floor sweeper, and the friendly voice behind your emails. I personally hand-select every product that goes into your order and love that you trust me to be your “eyes.” My goal is for you to open that box and say, “Yes, this is exactly what I was hoping for.” That’s what gets me out of bed in the morning!
When I’m not packing boxes, you'll either find me procrastinating about starting training for another marathon (15 so far - number 16 is a little way off yet!); rustling up some baking (cheese scones are my latest obsession); or taking Zac – our adored, very photogenic mini-Schnauzer – for a 'sniffari' in Hagley Park.
If you’re on LinkedIn and want to connect, I'm over there too.
Joanne Webb & Zac, Eatlocal's unofficial mascot
Chris White - Owner. Finance & Operations
Behind the scenes, my partner Chris White, a Chartered Accountant for over 25 years, has a steady hand on the numbers, He's an avid runner with over 25 marathons under his belt.

Chris & Joanne out for a run
